Taylormade - Make Room for Golf Balls
After Golf balls manufacturer TaylorMade-Adidas signed the Spanish golfing hero – Sergio Garcia, in 2004 to use its golf clubs and golf clothing – his farther was quoted as saying that he had aspirations of his son using a TaylorMade golf ball.
“The game of golf revolves around the golf ball”, “You simply can’t play a game of golf without it” – you can play golf without a golf driver and a golf putter – but to play without a golf ball is impossible.
A conversion between Garcia’s farther and TaylorMade’s CEO has witnessed the start of his son using a TaylorMadeTP red golf balls at the Masters. This shortly followed King’s statement deciding that the golf ball would become the company’s number two product behind its metal golf woods.
As part of the agreement, TaylorMade will launch another two golf ball ranges under its Burner brand in an attempt to influence the Metal golf woods franchise. In 2008 it is anticipated that golf balls will make-up over 50% of the manufacturer’s entire business and will range in price from $20 to $45.
Golf equipment retailers have welcomed the strategic re-position after agreeing that Maxfli was all but finished. All agree that the TaylorMade brand will have a greater opportunity to reposition itself from the competition.
The industry has heard such promises before and are sceptical that the company will live up to the hype and dedicate enough financial muscle to make the golf ball a creditable choice for the golf enthusiast.
TaylorMade have recognised that much work will be needed to attract, appeal and retain a wider target market. It is believed that TaylorMade will double its marketing budget for golf balls in 2008.
Sports PLC – a European division for Confidence Sporting Goods, inc., the famous manufacturer from Palm Springs, California. Sports PLC supplies a wide range of golf equipment, including golf clubs from major brands such as Confidence, Prosimmon, Forgan, Young Gun, Texan Classics, Ram, Wilson and Hippo – other products include: Golf Balls, Lake Balls, Golf Trolleys, Golf Accessories, Golf Bags, Golf Shoes and Golf Clothing.
